About Shiseido Blue Project
Launched in 2019, “SHISEIDO BLUE PROJECT” is an initiative started by Shiseido Company, Limited in partnership with World Surf League (WSL) to inspire, educate, and empower ocean protection. Through this initiative, global beach cleanup activities were conducted through sun care to protect the oceans under the theme of “Respect for Oceans”.
SHISEIDO is committed to the health and beauty of Earth’s oceans. In collaboration with Reef Check Malaysia, a non-profit organization set up to engage with the local community, to raise awareness of the importance of, and threats to coral reefs, our Shiseido Blue Project is about involving as many ocean lovers as possible in protecting and supporting the beaches we love, the oceans we depend on, and the skin we live in.
Partnership with Reef Check Malaysia
Starting April 29th to July 31st 2020, Shiseido Malaysia will donate RM10 from each bottle sold of The Perfect Protector to Reef Check Malaysia to support the reef protection program.